The i-mode Wireless Ecosystem
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Beschreibung
i-mode is the packet-based service for mobile phones offered byJapan's leader in wireless technology, NTT DoCoMo. Unlike most ofthe key players in the wireless arena, i-mode eschews the WirelessApplication Protocol (WAP) and uses a simplified version of HTML,Compact Wireless Markup Language (CWML) instead of WAP's WirelessMarkup Language (WML).
Ever since its introduction in February 1999 i-mode has been themost successful mobile internet technology of the World. i.e. thequickness by which the technology has spread over Japan. InJapan, the number of i-mode users is close to a sensational 13million. This means that 10% of Japan's total population areusing i- mode after not even 2 years of its existence.
As a progression from his first book i-mode Strategy theauthor describes how i-mode has evolved. He focuses on the i-modeecosystem (the metaphor he uses to describe such a self developingbusiness) from concept to reality, the effect of i-mode, theevolution of Cell phones, partnerships with real businesses, suchas the collaboration with Coca Cola in Japan, the struggle fordominance in the net business and the globalisation of the i-modebusiness arena from a Japanese only ecosystem to the globalarena.
The author is the most highly respected expert in this field.The i-mode Wireless Ecosystem is a must for everyone wantingto know more about NTT DoCoMo and how it has sustained its businessmodel.
* Discusses the globalisation of i-mode featuring the key pointssuch as origin, development, international expansion and the roleof partners etc.
* Through using his own company's strategyand experience the author explains the value of creating a business'ecosystem' and the benefits of co-operation betweenvarious mobile operators
* Highlights the reasons for i-mode's success in Japan andextrapolates these to future directions
A valuable addition to the bookshelf of all Mobile operators,especially those directly involved with Marketing, ProductDevelopment, and 3G; Content providers working within ProductDevelopment, Business Development, Marketing, and Mobile Services;and consultants, bankers and media professionals keen to gain aninsight into this dynamic field.
Autor*in
Takeshi Natsuno
Themen in »The i-mode Wireless Ecosystem«
Business & Management Drahtlose Kommunikation Electrical & Electronics Engineering Elektrotechnik u. Elektronik i-Mode Mobile & Wireless Communications Mobile Telekommunikation Strategic Management Strategisches Management Wirtschaft u. Management