i-mode Strategy
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Beschreibung
First introduced in 1999, i-mode was the world's first smart phonefor Web browsing. The i-mode wireless data service offers color andvideo over a variety of handsets. Its mobile computing serviceenables users to do telephone banking, make airline reservations,conduct stock transactions, send and receive e-mail, play games,access weather reports and have access to the Internet. It canoffer a wide array of websites from internationally known companiessuch as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13million. This means that 10% of Japan's total population are usingi- mode after not even 2 years of its existence.
i-mode Strategy authored by one of the main architects behindi-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for thetechnology
Written by the most highly respected expert in the field, i-modeStrategy is an absolute must for everyone wanting to know moreabout NTT DoCoMo's sustainable business model and i-mode strategy
Autor*in
Takeshi Natsuno
Themen in »i-mode Strategy«
Business & Management Drahtlose Kommunikation Electrical & Electronics Engineering Elektrotechnik u. Elektronik Mobile & Wireless Communications Mobile Telekommunikation Strategic Management Strategisches Management Wirtschaft u. Management
Stimmen zu »i-mode Strategy«
"...a fascinating read for anyone who's in the mobilecommunications area...should be on the reading list of everyexecutive in the mobile communications industry..." (GlobalTelecoms, February 2003)
"...all those interested in the outcome should read thisbook..." (IEE Review, February 2003)
"...ideal for the corporate telecomms executive ..readable andaccessible..." (Telecomworldwire, 26 March 2003)
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