Mapping Intangible Assets

Beschreibung

Mapping Intangible Assets introduces a simple new tool for helping organizations map the things they do--and the relationships they create along the way--to pinpoint what's working, what could work, and what isn't working. It helps companies discover the value of the people, knowledge, networks, culture, behaviors, brands, communities, and learning that form the basis of today's value measurement.

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Chris Macrae

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