The Death of Spin

Beschreibung

Charts the rise and fall of the spin culture of the last twodecades... Every decade has its own identity, key values and needs. The 1990swere the age of spin, when the materialism of the 1980s, the desirefor instant communication and soundbite democracy came together inthe spin culture. This spread throughout society from business andpolitics even to charities and the church. Somewhere in thesepolished communications the message was lost. In this fascinating and highly readable work George Pitcher tellsthe story of the rise and fall of the spin culture, predicting itsfinal death in the early years of the twenty first century. Heexamines methods of communication as a reflection of and within thecontext of the values of society and the process of democracy,before drawing on his considerable experience both as the giver andreceiver of spin, to examine how we can move beyond the age ofspin. * A zeitgeist work that captures the quest for meaning in thecurrent age and a desire to progress beyond the heady days of spinculture. * Charts the history and rationale of spin throughout society fromthe early days of Margaret Thatcher to the death of spin in thehands of the masters of the spin culture. * Interspersed with the author's own diary entries as a journalistcovering major events of the past twenty years * Discusses methods of communication, how they reflect the valuesof the age and the relationship between business and politics * Discusses the way ahead: how politicians, businesses andinstitutions can communicate with the general population in thepost spin age. * Author offers a unique perspective with insights both as thegiver and receiver of spin.

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George Pitcher

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"...the prize for ponderous pap this week goes to GeorgePitcher, author of The Death of Spin..." (The Guardian (CityDiary), 12 November 2002) "...Pitcher writes knowledgably and persuasively on thefinancial and political dimensions of PR practice...reminiscentin its breadth of fellow former Observer journalist AnthonySampson's Anatomy of Britain, it also shares some of themoral questioning characteristic of the management writer CharlesHandy..."(www.writeeffect.co.uk 22 November 2002) "...The author of this incisive volume is a former spindoctor...his comments on vacuous Late review-style criticismare worth the cover price alone..." (Scotland on Sunday, 15December 2002) "...a fine book, from a man who has not only seenspin...but thought about it too..." (Management Today,January 2003) "...this small book, big on ideas, is the best survey of ourbusiness I've read in years..." (Profile (Institute ofPublic Relations), February 2003) "...Help, and an antidote, is at hand in the shape of GeorgePitcher's important new book...lively, witty, andthoroughly entertaining..." (Accounting & Business, March2003) "...important book on public relations..." (The WriteEffect, 23 June 2003) "...a very interesting book on a fascinating subject..."(M2 Best Books, 25 March 2003)
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