Customize the Brand
Make it more desirable and profitable
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Beschreibung
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Autor*in
Torsten H. Nilson
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Business & Management Markenartikel Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management
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"...our new guru...Nilson's book ranges over a good deal of ground..." (Market Leader, Winter 2002)
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