Customers Are People ... The Human Touch
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Beschreibung
Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
Autor*in
John McKean
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Business & Management Kundenorientierung Strategic Management Strategisches Management Wirtschaft u. Management
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"...very useful for those who have anything to do withcustomers and clients..." (Business Plus, February 2003)
"...this book makes important points well...in my viewthis book does provide food for thought..." (ManagingInformation, June 2003)
"...This book has simple ideas that marketers would do wellto heed, written, for once in plain English..." ( Marketing IsEverything Vol. 01,No. 02, 2003)
"...He [McKean] offers some insightful examples ofgood and bad practice..." (Marketing, 8 January2004)
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