m-Profits
Making Money from 3G Services
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Beschreibung
UMTS as a technology allows for exciting new applications of someof the best ideas of services in the fixed telecoms,cellular/mobile telecoms, and internet environments, with manyrevolutionary new possibilities which simply do not exist in thecurrent media and communications vehicles.The current worldwideinterest in UMTS/3G is driven partly by the iminent roll-out of thenew infrastructure during 2002/3. The general consensus in thetelecoms industry is that that services will be driving this newUMTS/3G industry, and with no historical reference points, a largeworldwide demand exists for this type of book. 'm-Profits: MakingMoney from 3G Servives' will discuss 3G services from the view ofwhat is needed for the service to provide value to the user, whichtechnical features of the 3G network will be used, what is thevalue proposition for the user, how will money be made out ofdelivering the service, and discussions on how revenue sharingpropositions might work to benefit content providers and networkoperators.
* Addresses subject from the viewpoints of network operator,virtual operator, service provider, content provider, andend-user
* Explains how will money be made out of delivering 3Gservices
* Covers the key issues of 'revenue sharing' and competition
* Includes 12 service vignettes
Essential reading for mobile operators dealing with marketing,product development, 3G people, content providers, businessDevelopment, mobile Services people, consultants, bankers and mediaprofessionals.
Autor*in
Tomi T. Ahonen
Themen in »m-Profits«
Drahtlose Kommunikation Electrical & Electronics Engineering Elektrotechnik u. Elektronik Mobile & Wireless Communications Mobile Telekommunikation Mobilfunk Telekommunikationsmarkt
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"...A visionary theory of the future of telecomseconomics..." (www.Wap Insigt, 16 September 2002)
"...a fresh attempt to throw light on how that unwired worldwill develop...a sound primer...a valuable guide to the comingrevolution..." (Information Age. January 2003)
"...fascinating...a must for anyone in the business..." (M2 BestBooks, 30 September 2002)
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