Electronic Commerce
B2C Strategies and Models
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Beschreibung
Notwithstanding the NASDAQ upheavals in 2000, industry iscontinuing to embrace the concepts of Electronic Commerce. However,a major barrier to more widespread implementation of ElectronicCommerce is uncertainty within organizations as how best toproceed.
Based on research in six economies - the UK, USA, Denmark,Greece, Hong Kong (China) and Australia, this much needed guide tothe implementation of business-to-consumer electronic commerceaddresses the documented uncertainties of business and consumerswith Internet retailing by presenting the experiences of leadingexamples of Business to Consumer Electronic Commerce in each of sixeconomies. The countries represent a broad range of environments toidentify issues that may be specific to a particular market. Thefirms have been selected as significant examples of Internetretailing in industry sectors recognized as leaders in the use ofthe Internet, including; travel, books, music CDs, technologysales, gifts, groceries and general merchandise.
Autor*in
Steve Elliott
Themen in »Electronic Commerce«
Business & Management Business Technology Business-to-Business Electronic Commerce Unternehmenstechnologie Wirtschaft u. Management
Stimmen zu »Electronic Commerce«
"...a well rounded book...a valuable addition to the manager's library...worth the investment for the business student as well..." ( (M2 Best books, 13 August 2002)
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