Globalization, The External Pressures

Beschreibung

Much literature is available discussing the concept ofglobalization, but now it is time for some practical advice on whatit actually means for an organization. Globalization: The internaldynamic and Globalzation: The External Pressures can be readindependently or as a complement to the other. The aim of bothbooks is to present an all-round dissection and a one-stop sourceof latest thinking on the topic of globalization. The focus is bothon issues that arise within the internal workings of anorganization and on the pressures that come to bear fromoutside. Globalization - The External Pressures brings together a picture ofhow organizations are responding on a macro scale in terms of theirinterfaces with an increasingly global environment. Topics covered in the book include: * The global economy (world trade flows, foreign and directinvestment etc.) * The global labour market * The global information market (how globalization has been fuelledby the internet revolution) * The role of a corporate parent in a multinational business * The management of global partnerships and alliances * The pull towards globalization from the market and customers(including the problems of marketing products and servicesglobally) * The centrifugal forces of global and local tension

Autor*in

Paul Kirkbride

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Business & Management Globalisierung Wirtschaft u. Management

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"....both books are good summaries of the practical literature on global firms....functional to the core, these books tell managers "what is" and "what to do". Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one-stop shopping for the busy middle manager interested in globalisation." (Times Higher Education Supplement, 3 May 2002)
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