E-learning Strategies

Beschreibung

As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran. * Focuses on the reader's needs * Focuses on the strategic issues of e-learning * Informed by key business drivers * Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants

Autor*in

Don Morrison

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".This is a comprehensive tome on e-learning.wherever you are on the e-learning journey Morrison's book should have something for your organisation." (E-Learning Age, May 2003)".is densely packed through, informative and well-researched. The direct language makes the somewhat daunting appearance surprisingly easy to digest." (Training Journal, September 2003) ".This is a comprehensive tome on e-learning.wherever you are on the e-learning journey Morrison's book should have something for your organisation." (E-Learning Age, May 2003)
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