Luxury Retail Management

Beschreibung

Noted experts offer invaluable insights into the glamorous worldof luxury retail Luxury Retail Management is your gold-plated ticket tothe glamorous world of luxury retail. Defining all the tools thatare necessary to manage luxury stores, from the analysis oflocation and design concept, to the selection, training, andmotivation of the staff, the book covers everything you need toknow to enter, expand, understand, and succeed in the world ofluxury retail. Reaching the luxury customer is no longer the domainof the exclusive salon--the global luxury market boom and thephenomenal growth of luxury stores now views the retail sector askey to driving brand profitability. In dealing with this rapidchange, luxury brands have experienced a steep learning curve andaccumulated bags of retail expertise. And while some of the luxuryretail rules and models in this book are exclusive to the luxurymarket, many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationshipmanagement, personal sales, and the customer experience * Delves into the sophisticated business models that luxurybrands have developed based on a mix of directly-operated-storesand wholesale * Covers the management essentials--distribution, location,design, merchandising, pricing, brand promotion, and the managementagenda for success Written by respected experts Michel Chevalier and MichelGutsatz, who lend their solid academic credentials and professionalexpertise to the subject, Luxury Retail Management asks andanswers the questions that retail professionals need to understandin order to thrive in the luxury market.

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Michel Chevalier

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Business & Management Einzelhandel Retailing Strategisches Management Wirtschaft u. Management

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