Pricing and Profitability Management

Beschreibung

The practical guide to using pricing and profitabilitymanagement to build a better business A comprehensive reference for any business professional lookingto understand the capabilities and competencies required foreffectively managing pricing and profitability, Pricing andProfitability Management explains how to determine the rightapproach, tools, and techniques for each of six key categories(pricing strategy, price execution, advanced analytics andoptimization, organizational alignment and governance, pricingtechnology and data management, and tax and regulatoryeffectiveness). Exploring each category in detail, the bookaddresses how an integrated approach to pricing improvement cangive a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or managerinterested in price management, the book presents a holistic,comprehensive framework that shows how integrating these pricingcategories into a cohesive program leads to impressive gains thatcannot be achieved through a single-pronged approach. * Presents a comprehensive framework for more effectivelymanaging pricing and profitability * Identities the six key categories of pricing and profitabilitymanagement * Shows you how to gain a competitive edge by managing pricingand profitability Taking a comprehensive view of pricing, companies can positionthemselves to tap a vast source of shareholder value--theability to set and enforce profitable prices, not just once, butagain and again in response to marketplace changes and evolvingbusiness needs--and this book will show you how.

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Julie Meehan

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Accounting Business & Management Controlling Corporate/Managerial Accounting Marketing & Sales Marketing u. Vertrieb Preisgestaltung Rechnungswesen Vertrieb Wirtschaft u. Management

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