Winning with Customers

Beschreibung

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuablecustomer relationships, outperform the competition, and unlockprofitable growth. Companies are blind to opportunities for profitable customerrelationships without a deep understanding of how they createcustomer value relative to competitors. With a rigorous andmeasurable understanding of how customers make more money today andin the future with you, combined with supporting plans and tools toalign the entire organization for success, a company can win andwin big. Winning with Customers offers a step-by-stepplaybook to help companies develop this capability for themselves,act on it, build a culture around it and sustain it over time. Theplaybook includes case studies, interviews, and tools from leadingB2B companies who have demonstrated success. Written by recognizedbusiness thought leaders and practitioners, this book will guideyou to profitable growth. The book also serves as a launch pointinto a community of like-minded executives that includes acompanion website which offers exercises, access to thoughtleaders, and other tools help you win with customers.

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D. Keith Pigues

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Business & Management Strategic Marketing Strategisches Marketing Wirtschaft u. Management

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