Contemporary Strategy Analysis and Cases

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NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy,Contemporary Strategy Analysis 7th edition buildson the strengths of previous editions by introducing students tothe core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combinesclarity of exposition with concentration on the fundamentals ofvalue creation and an emphasis on practicality. In this seventhedition, a greater focus on strategy implementation reflects theneeds of firms to reconcile scale economies with entrepreneurialflexibility, innovation with cost efficiency, and globalizationwith local responsiveness. Rob Grant eloquently combines theory with current real worldexamples and practice using a clearly written, logical andcomprehensive style. Contemporary Strategy Analysis 7th edition issuitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available uponpublication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7thEdition is also available in a text only version -ISBN: 9780470747100

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Robert M. Grant

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Business & Management Strategic Management Strategisches Management Wirtschaft u. Management

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