Social Network Analysis in Telecommunications
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Beschreibung
Boost customer relationships through effective use of social network analysis in telecommunications
A must-read for any company wanting to learn how to "do" social network analysis rather than run another software program, Social Network Analysis in Telecommunications shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
Social Network Analysis in Telecommunications explores:
* The telecommunications environment
* How telecommunications companies can effectively enhance their relationships with customers
* The groundwork for defining social network analysis
* Tools that can be used to address social network problems
* Social network modeling
The key to any successful company is the relationship it builds with its customers. Essential reading for professionals eager to distinguish their products in the marketplace and successfully connect with customers, this timely book shows you how to get it done right, through social network analysis.
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
* Reveals how telecommunications companies can effectively enhance their relationships with customers
* Provides the groundwork for defining social network analysis
* Defines the tools that can be used to address social network problems
A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Autor*in
Carlos Andre Reis Pinheiro
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