Strategic Management

Beschreibung

This MBA level book offers a managerial perspective of strategicmanagement, which the authors define as the task of creatingorganizations that generate value in a turbulent world. It coversall core areas of the subject in depth, but also includes manytopics omitted by competing titles. Written in an accessible styleand drawing on numerous examples of leading companies, Fitzroy andHulbert demonstrate that the major driver of success is the qualityof a firm?s strategic management. Their clear learning objectiveswill ensure that readers emerge equipped to meet this challenge.

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Peter FitzRoy

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