Getting Naked

Beschreibung

Another extraordinary business fable from the New YorkTimes bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellersincluding The Five Dysfunctions of a Team, Lencioniillustrates the principles of inspiring client loyalty through afascinating business fable. He explains the theory of vulnerabilityin depth and presents concrete steps for putting it to work in anyorganization. The story follows a small consulting firm, LighthousePartners, which often beats out big-name competitors for topclients. One such competitor buys out Lighthouse and learnsimportant lessons about what it means to provide value to itsclients. * Offers a key resource for gaining competitive advantage intough times * Shows why the quality of vulnerability is so important inbusiness * Includes ideas for inspiring customer and client loyalty * Written by the highly successful consultant and business writerPatrick Lencioni This new book in the popular Lencioni series shows what it takesto gain a real and lasting competitive edge.

Autor*in

Patrick M. Lencioni

Themen in »Getting Naked«

Business & Management Führung Management / Leadership Management f. Führungskräfte Wirtschaft u. Management

Stimmen zu »Getting Naked«

Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "getting naked": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships. (Feb.) (PublishersWeekly.com, February 22, 2010)
()

Details

Link teilen