The keys to better business from a thriving group of businessowners-the Amish
Business can be discouraging. According to US Department ofLabor figures, only 44 percent of newly-opened firms will last fouryears. Amish firms, on the other hand, have registered a 95%survival rate over a five-year period. And in many cases, thosebusinesses do remarkably well-as Donald Kraybill writes: "thephrase 'Amish millionaire' is no longer an oxymoron." Success MadeSimple is the first practical book of Amish business successprinciples for the non-Amish reader. The work provides a platformof transferable principles--simple and universal enough to beapplied in the non-Amish world, in a wide variety of business andmanagement settings.
* Learn how to develop profitable and fulfilling enterprises asAmish explain how to build fruitful relationships with customersand employees, prosper by playing to strengths, and create aneffective marketing story
* Includes interviews with over 50 Amish business owners outlinethe role of relationships in business and the importance of the bigpicture-taking in long-term goals, the welfare of others, andpersonal integrity
* Offers ideas on practical application of Amish businesspractices to non-Amish businesses, with bullet summaries at the endof each chapter reviewing the most important take-away points
With a focus on relationship-building and the big picture,Success Made Simple offers business owners everywhere the tools forbetter, smarter, more successful enterprises.
Erik Wesner
Business & Management Business Self-Help Ratgeber Wirtschaft Wirtschaft u. Management
"I loved Wesner's comment that the Amish 'don't need anM.B.A. to run an effective business....There's life in commerce forthose more dedicated to the Golden Rule than the Goldencalf.' Nonprofit managers and employees would do well to takethe lessons of personal responsibility, hard work, and a cheerfulattitude to heart. After all, they really do engage in work thatmatters."
--About.com, April 11, 2010
"Erik Wesner's new book, "Success Made Simple: An Inside Look atWhy Amish Businesses Thrive," might have been titled "How toSucceed in Business Without Really Being Amish." This fascinatingand engagingly written book spells out the principles that guideAmish business owners, based on interviews with 60 Amish CEOsemploying about 400 people in various enterprises."
--LancasterOnline.com, April 10, 2010
"How can a people whose preferred mode of transportation is ahorse and buggy do so well in the modern marketplace? That questionintrigued Erik Wesner, a former sales manager. His exploration ofthe Amish approach to business can be found in his fascinating bookSuccess Made Simple: An Inside Look at Why Amish BusinessesThrive. Despite the group's insular nature, Wesner was able tolive and work among its members for three years. 'We're notgoing to become Amish,' he says, 'but I think some ofthe cultural values that the Amish display consistently are thingsthat non-Amish people can adopt and incorporate.'"
--Time magazine, April 8, 2010
Articles, excerpts, slideshows, and mentions with the authoralso from:
--MSNBC Live with David Shuster, April 2,2010
--Slideshow, FastCompany.com, April 1, 2010
--Michael Dresser, Business Talk Radio, March 23,2010
--Q&A, The New York Post, March 22, 2010
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