The CEO, Strategy, and Shareholder Value
Making the Choices That Maximize Company Performance
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Beschreibung
Strategy, ultimately, is not about a company's market share, or cost position, or even customer satisfaction. It is about performance, making sure that every dollar invested in the company becomes worth $2 or $5 or $10. Making the key choices that achieve that performance is the primary responsibility of the CEO and the essence of good strategic management.
Written by a recognized thought leader in the field, The CEO, Strategy, and Shareholder Value defines and then elaborates a new approach to strategic management, built on a foundation of five critical choices every CEO must make:
* What are the right performance objectives for the company?
* In which product-markets should the company invest or divest capital?
* How should the company compete in its chosen product markets?
* How can the company build an organization aligned with high performance?
* How can the company protect itself against performance implosions?
How well or badly these five choices are made largely determines the long-term strategic and financial performance of the company. Maximizing company performance over time requires that a CEO be able to lead his or her company by making these choices consistently better than the competition. The CEO, Strategy, and Shareholder Value presents a powerful framework, with many company examples, to help executives understand how they can make these choices in the best possible way.
Business leaders have experienced some of the greatest economic upheavals in history, forcing many to reconsider how to lead their companies. The CEO, Strategy, and Shareholder Value reveals the five major choices every leader faces, including performance objectives, participation choices, positioning choices, organizational choices, and risk management choices. This seminal book from a true thought leader offers business managers an innovative, new look at how to most effectively deliver shareholder value.
Autor*in
Peter Kontes
Themen in »The CEO, Strategy, and Shareholder Value«
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management