Inbound Marketing

Beschreibung

Stop pushing your message out and start pulling yourcustomers in Traditional "outbound" marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helpsyou take advantage of this change by showing you how to get foundby customers online. Inbound Marketing is a how-to guide to getting found viaGoogle, the blogosphere, and social media sites. * Improve your rankings in Google to getmore traffic * Build and promote a blog for yourbusiness * Grow and nurture a community inFacebook, LinkedIn, Twitter, etc. * Measure what matters and do more of whatworks online The rules of marketing have changed, and your business can benefitfrom this change. Inbound Marketing shows you how to getfound by more prospects already looking for what you have tosell.

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Brian Halligan

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Business & Management Strategic Marketing Strategisches Marketing Wirtschaft u. Management

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"If you've been looking for a trustworthy primer on getting foundonline, here's a great place to start. Buy one for your cluelesscolleague too."--Seth Godin, author of Meatball Sundae "If you have more money than brains, you should focus onoutbound marketing. If you have more brains than money, you shouldfocus on inbound marketing by reading this book."--GuyKawasaki, cofounder of Alltop, and author of Reality Check
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