Brandraising
How Nonprofits Raise Visibility and Money Through Smart Communications
Buch in deiner Nähe kaufen
Beschreibung
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Autor*in
Sarah Durham
Themen in »Brandraising«
Business & Management Gemeinnützige Organisationen Gemeinnützige Organisationen / Marketing u. Kommunikation Gemeinnützige Organisationen / Mittelbeschaffung Non-Profit Organizations Non-Profit Organizations / Fundraising & Grantsmanship Non-Profit Organizations / Marketing & Communications Wirtschaft u. Management
Stimmen zu »Brandraising«
"Sarah Durham, author of 2009's Brandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Cancer Research Institute to the Women's Sports Foundation in building strong relationships with key constituents both online and off." (Fast Company, March 23, 2010)
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