Competitive Intelligence Advantage

Beschreibung

A practical introduction to the necessity of competitiveintelligence for smarter business decisions-from a leading CIexpert and speaker In Competitive Intelligence Advantage, Seena Sharp,founder of one of the first Competitive Intelligence firms in theUS, provides her expert analysis on the issues and benefits of CIfor today's businesses. CI is critical for making smarter businessdecisions and reducing risks when formulating strategies, leadingto more profits and fewer mistakes. This is a practical guide that explains what CI is, why data isnot intelligence, why competitor intelligence is a weak sibling tocompetitive intelligence, when to use it, how to find the mostuseful information and turn it into actual intelligence, and how topresent findings in the most convincing manner. Importantly, Sharpargues that businesses would benefit from shifting theirperspective on CI from viewing it as a cost to viewing it as aninvestment that saves money and provides immediate value. * Author Seena Sharp is a noted CI expert who established SharpMarket Intelligence in 1979 * Addresses all the most common myths and misconceptions aboutCI * Includes more than sixty examples of when to use CI * Completely explains the ins and outs of CI, and why yourcompany will act faster and more aggressively with CI Competitive intelligence is a management tool that ismisunderstood and underestimated, yet results in numerous benefits.If you are a senior level executive or operate a business-and youaren't tapping the power of CI to improve your decision making-youare missing a potent advantage.

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Seena Sharp

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"Savvy business owners and managers must read Sharp's insightfulbook before making another big decision. The top expert in thisfield has written a compelling and extremely readable book forstaying ahead of your competition." --Jane Applegate, columnist and author of 201 GreatIdeas for Your Small Business "After reading this book, you will see your businessdifferently, because you will see the work differently...a set ofnew opportunities to exploit." --Steve Moya, consultant and former senior vicepresident and chief marketing officer, Humana, Inc. "Seena Sharp has done it again! This incisive book clearsthrough the clutter that encumbers so many others on competitiveintelligence. And Seena's no-holds-barred style rings true as shepierces several myths surrounding vaunted business decision-making,and the holy grail of crunching business data." --Paul Kinsinger, Professor of Business Intelligence,Thunderbird School of Global Management "Seena Sharp has always provided her fellow professionals andclients a fresh and insightful perspective on competitiveintelligence. This book fulfills those expectations." --Jan Herring, advisor to intelligence professionals,Meritorious Award Recipient, Society of Competitive IntelligenceProfessionals "Seena's book provides the insight on competitive intelligencethat all companies should embrace. The CI that Seena provided toour small manufacturing company directed a successful new productlaunch that would have otherwise failed." --Brian Grabowski, CWP, a Division of BerkshireHathaway, Inc.
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