Demand-Driven Forecasting
A Structured Approach to Forecasting
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Beschreibung
Praise for Demand-Driven Forecasting
A Structured Approach to Forecasting
"There are authors of advanced forecasting books who take anacademic approach to explaining forecast modeling that focuses onthe construction of arcane algorithms and mathematical proof thatare not very useful for forecasting practitioners. Then, there areother authors who take a general approach to explaining demandplanning, but gloss over technical content required of modernforecasters. Neither of these approaches is well-suited for helpingbusiness forecasters critically identify the best demand datasources, effectively apply appropriate statistical forecastingmethods, and properly design efficient demand planning processes.In Demand-Driven Forecasting, Chase fills this void in theliterature and provides the reader with concise explanations foradvanced statistical methods and credible business advice forimproving ways to predict demand for products and services. Whetheryou are an experienced professional forecasting manager, or anovice forecast analyst, you will find this book a valuableresource for your professional development."
--Daniel Kiely, Senior Manager, Epidemiology, Forecasting& Analytics, Celgene Corporation
"Charlie Chase has given forecasters a clear, responsibleapproach for ending the timeless tug of war between the need for'forecast rigor' and the call for greater inclusion of 'clientjudgment.' By advancing the use of 'domain knowledge' andhypothesis testing to enrich base-case forecasts, he has empoweredprofessional forecasters to step up and impact their companies'business results favorably and profoundly, all the while enhancingthe organizational stature of forecasters broadly."
--Bob Woodard, Vice President, Global Consumer and CustomerInsights, Campbell Soup Company
Autor*in
Charles W. Chase
Themen in »Demand-Driven Forecasting«
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management