Web Analytics
An Hour a Day
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Beschreibung
Written by an in-the-trenches practitioner, this step-by-step guideshows you how to implement a successful Web analytics strategy. Webanalytics expert Avinash Kaushik, in his thought-provoking style,debunks leading myths and leads you on a path to gaining actionableinsights from your analytics efforts. Discover how to move beyondclickstream analysis, why qualitative data should be your focus,and more insights and techniques that will help you develop acustomer-centric mindset without sacrificing your company'sbottom line.
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Autor*in
Avinash Kaushik
Themen in »Web Analytics«
Computer Science Informatik Internet Internet Business