The Hidden Art of Interviewing People

Beschreibung

There is growing interest in the use of Neuro LinguisticProgramming (NLP) as a Qualitative Market Research technique. NLPwas previously used in psychology to understand how people thinkand react, and as a tool in self-development, interpersonal skillsand business, looking at how our brains think and experience theworld. Qualitative Market research experts now see that using NLP canhelp the researchers understand the human brain and, armed withthis power, they can find out the truth from interviewees. TheHidden Art of Interviewing People shows how, by using NLP andrelated techniques in interviews, the market researcher can seebeyond the obvious to the truth.

Autor*in

Neil McPhee

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Business & Management Interview Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management

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"The book provides practical tools for decoding marketing problems...time taken to absorb its findings will be time well spent ..." (Managing Risk, Summer 2007)
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