Return on Ideas
A Practical Guide to Making Innovation Pay
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Beschreibung
Return on Ideas is a practical guide to getting more fromthe resources you put into your innovation process. David Nicholsclearly shows why current innovation funnel models stifle ratherthan encourage new ideas, and offers a new methodology,'rocketing', to tackle the problem.
The first book to look in detail at innovation as abusiness-driving imperative, Return on Ideas provides thetools, techniques and processes to actually upgrade the way youtackle innovation, illustrated with examples from innovativecompanies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G,Danone, Amex and Ben & Jerry's - as well asunconventional sources such as theatre and comedy.
Autor*in
David Nichols
Themen in »Return on Ideas«
Business & Management Marketing Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management