An indispensable guide that shows companies how to treat data asa strategic asset
Organizations set their business strategy and direction based oninformation that is available to executives. The Data Assetprovides guidance for not only building the business case for dataquality and data governance, but also for developing methodologiesand processes that will enable your organization to better treatits data as a strategic asset.
Part of Wiley's SAS Business Series, this book looks at BusinessCase Building; Maturity Model and Organization Capabilities; 7-StepProgrammatic Approach for Success; and Technologies Required forEffective Data Quality and Data Governance and, within these areas,covers
* Risk mitigation
* Cost control
* Revenue optimization
* Undisciplined and reactive organizations
* Proactive organizations
* Analysis, improvement, and control technology
Whether you're a business manager or an IT professional, TheData Asset reveals the methodology and technology needed toapproach successful data quality and data governance initiatives onan enterprise scale.
Tony Fisher
Business & Management Business Technology Unternehmenstechnologie Wirtschaft u. Management