Risk Communication

Beschreibung

A fully updated edition of the preeminent book on riskcommunication For more than a decade, Risk Communication: A Handbook forCommunicating Environmental, Safety, and Health Risks has beena trusted compendium of strategies and guidance for effectivelyconveying risk information. Managers, scientists, engineers,students, communication specialists, healthcare professionals,agency representatives, and consultants in more than twentycountries have benefited from its contemporary, practical advice onwhat to do and what to avoid for successful risk communication. Now in its Fourth Edition, the handbook has been updated withexpanded coverage of laws, approaches, messages, andtechnology-based applications such as social media, as well asall-new information on international risk communication. The handbook guides readers on: * Understanding Risk Communication--Approaches tocommunicating risk; laws that mandate risk communication;constraints to effective risk communication; ethical issues; andprinciples of risk communication * Planning the Risk Communication Effort--Determinepurpose and objectives; analyze your audience; develop yourmessage; determine appropriate methods; set a schedule; and developa communication plan * Putting Risk Communication intoAction--Information materials; visual representation ofrisks; face-to-face communication; working with the media;stakeholder participation; and technology-assistedcommunication * Evaluating Risk Communication Efforts--Why it'simportant to evaluate risk communication efforts; types ofevaluation; and conducting the evaluation * Special Cases in Risk Communication--Emergencyrisk communication and international risk communication Combining in-depth scientific underpinnings and the greatestbreadth of information available, this book makes the topic of riskcommunication accessible to those who need it most. It is intendedas an introduction to the field as well as a refresher andreference book for those communicating environmental, safety, andhealth risks in government, industry, and academia.

Autor*in

Regina E. Lundgren

Themen in »Risk Communication«

Arbeitssicherheit u. Umweltschutz i. d. Chemie Chemical and Environmental Health and Safety Chemie Chemistry Communication & Media Studies Computer Science Dokumentation Informatik Kommunikation Kommunikation u. Medienforschung Risiko Technical Communication Technische Dokumentation

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