CauseWired

Beschreibung

Now in paperback, an eye-opening guide to the massive societalimpact of online social networks For today's super-wired, always-on, live-life-in-public youngAmericans, the causes they support define who they are. Societalaspirations have so permeated the "net native" population thatcauses have become like musical tastes. CauseWiredillustrates wired causes in action, bringing real-world stories toreaders. * Tracks the massive societal impact on causes of online socialnetworks-from blogs, to video, to the rise of social networks * Reveals the extraordinary influence of online socialnetworks-in raising money for charity, in changing the politicalclimate and electing candidates, and in raising consciousness forcauses From Facebook causes and campaigns on MySpace, to a raft of newstartups and innovative projects like Kiva, Change.org andDonorsChoose, this immensely relevant book delivers actionableresearch and recommendations to help readers launch their ownsuccessful wired social campaigns.

Autor*in

Tom Watson

Themen in »CauseWired«

Business & Management Marketing Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management

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"In his timely book, CauseWired: Plugging In, Getting Involved, Changing the World (Wiley, 2008), Tom Watson tracks the growing trend of activists creatively using online media to generate new forms of involvement, support, and fundraising. Watson presents a series of case studies and anecdotes from his personal experience to analyze networked activism and provide a set of principles, as well as a few words of caution, for effective online organizing. All in all, the book provided a great read." (FliptheMedia.com, February 2009) "It's a fascinating read, not least because the principles he outlines for effective online organising are based on his own experiences. He has clearly identified the ways in which the network (Kiva.org) is making a difference, and given us a valuable primer in the ways in which those who want to change the world can make effective use of the tools and services now available." (BBCNews.com; 11/4/08) "Journalist Tom Watson explores where technology and social action meet in this new release. Coining the phrase "CauseWired", Watson describes a movement that's tapping the web in creative ways to generate interest in activism-from organizing to raising funds." (The Business Review; 1/9/09) "The campaign would not have happened if I hadn't read CauseWired. It is that simple. I think I knew everything I needed before the book, but CauseWired gave me something that I hadn't given it credit for in my earlier review: detailed, specific inspiration. The examples in that book gave me some confidence and momentum I would otherwise have lacked. If its effect on my life is the measure of a book's worth, then CauseWired ended up as the most valuable book I read in 2008." (additiverich.com, January 14, 2009) "Watson, veteran consultant, journalist, and entrepreneur, gives us CauseWired: Plugging In, Getting Involved, Changing the World, published last month by Wiley. It's an important book. Why? Because what Watson analyzes here is a trend that will affect the entire non-profit sector and has implications for how change will happen in the future. His personal reflections speak to a deep engagement in the sector, which lends color to this book and makes for an engaging read. Watson provides an excellent road map of understanding about this new, wired (and wireless) approach to generating support. Anyone interested in the future of philanthropy should read this book, because the future has arrived." (The Green Skeptic Blog, December 8 2008) "Anyone interested in using online activism against the death penalty should take a look at the new book, CauseWired: Plugging In, Getting Involved, Changing the World. It is about using online activism to change the world. The author, Tom Watson, also has a blog that is worth a look." (Grits for Breakfast Blog, November 2008) "Causewired is the first book focused on making sense of social media in the nonprofit world. Watson not only gets it--but he also explains why social media matters in understandable terms. Tom Watson's Causwired, is must reading for anyone in the nonprofit world." (Blackbaud.com, September 17, 2008)
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