Yahoo! Web Analytics

Beschreibung

Companies spent $4.8 billion on Web analytics tools and services in 2007. This book is the only one to show readers how to use Yahoo!'s free Web analytics tool. Offering step-by-step instructions and advanced techniques on how to customize tracking codes, evaluate enterprise and pay-per-click campaigns, track custom fields and internal search, and effectively use data visualization tools, this resource discusses the "why" of Web analytics as well as the "how" and reveals secrets and tricks not documented elsewhere. Topics include reporting results, using dashboards, paid search analysis and optimization, content analysis and optimization, and much more.

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Dennis R. Mortensen

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