The Trophy Kids Grow Up

Beschreibung

The first wave of the Millennial Generation--born between 1980and 2001--is entering the work force, and employers are facingsome of the biggest management challenges they've everencountered. They are trying to integrate the most demanding andmost coddled generation in history into a workplace shaped by thedriven baby-boom generation. Like them or not, the millennials areAmerica future work force. They are actually a larger group thanthe boomers--92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy oftheir parents who remain closely connected even as their childrenhead off to college and enter the work force. Millennials are acomplex generation, with some conflicting characteristics. Althoughthey're hard working and achievement oriented, mostmillennials don't excel at leadership and independent problemsolving. They want the freedom and flexibility of a virtual office,but they also want rules and responsibilities to be spelled outexplicitly. "It's all about me," might seem to bethe mantra of this demanding bunch of young people, yet they alsotend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn howthis remarkable generation promises to stir up the workplace andperhaps the world. It provides a rich portrait of the millennials,told through the eyes of millennials themselves and from theperspectives of their parents, educators, psychologists,recruiters, and corporate managers. Clearly, the millennialsrepresent a new breed of student, worker, and global citizen, andthis book explores in depth their most salient attributes,particularly as they are playing out in the workplace. It alsodescribes how companies are changing tactics to recruit millennialsin the Internet age and looks at some of this generation'sdream jobs.

Autor*in

Ron Alsop

Themen in »The Trophy Kids Grow Up«

Business & Management Management / Leadership Management f. Führungskräfte Wirtschaft u. Management

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"Ron shares some great insight on what my generation demands fromcompanies and how companies can recruit millennials. Whether youare a 'trophy kid' or not, this information will beuseful for you as you interact with millennials now and in thefuture."--PersonalBrandingBlog.com, October 11, 2008 "The Trophy Kids Grow Up by Ron Alsop will give you asense of the average millennial--a worldly, technologicallysavvy, confident and driven individual--and tell you how toadapt to this rogue workforce. The author also highlight the starkdifferences between the millennials and the baby-boomers thatshaped the current workplace. Millenials are changing the nature ofthe workplace: Alsop will tell you how to get ready."--ManageSmarter.com, October 10, 2008 "In his book The Trophy Kids Grow Up, Ron Alsop exploresthe helicopter parents phenomenon. He realizes that parentsdo--and always have--been their children's careeradvisers."--Careerbuilder.com, August 13, 2008 "Alsop, a columnist for the Wall Street Journal, exploresthe emergence of the 80 million strong millennial generation intothe workplace and the resulting ramifications in this insightfuland in-depth look at Generation Y. Born between 1980 and 2001,"millennials" are a new breed of student, worker and globalcitizen, with distinctly different--oftenparadoxical--values and motivations. Millennials have a highsense of entitlement but are also philanthropic andcommunity-minded; they set a high premium on career success but areincorrigible job-hoppers and rarely exhibit loyalty to anyparticular place of employment; their commitment is toself-determination and to garnering as many skills as possiblebefore moving on in pursuit of their "dream job." Based on datacollected from interviews with student recruiters, particularly inmanagement consulting, and at accounting and investment bankingfirms, Alsop explains how companies can take the lead inunderstanding and reaching out to Generation Y and whatorganizations can expect in their new hires. This well-crafted bookwill help companies adapt to meet the desires and demands of themillennial generation and retain the best talent."(Oct.)--Publishers Weekly, August 11, 2008
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