The Corporate Culture Survival Guide

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The Corporate Culture Survival Guide Edgar H. Schein New and Revised Edition Praise for The Corporate Culture Survival Guide "Why [read this] now? It should come as no surprise that [culture] is a major underlying cause for the success or failure of many corporate mergers and acquisitions. What Schein says will no doubt keep heads nodding throughout his text." -Booklist "Schein's methodologies and models should be welcome tools in helping companies reevaluate and reform their identities." -Library Journal "Schein makes the process of assessing and managing organizational culture more accessible to leaders and managers." -Personnel Psychology "The Corporate Culture Survival Guide is well worth reading over and over until you have it memorized." -Knowledge Management
The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective. * Offers a new edition of a classic work with a focus on practitioners * Includes new case examples and information on globalization, the effects of technology, and managerial competencies * Covers the basics on changing culture and includes a wealth of practical advice

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Edgar H. Schein

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Business & Management Organisationsentwicklung Organizational Development Wirtschaft u. Management

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