Breakthrough Nonprofit Branding

Beschreibung

Praise for Breakthrough Nonprofit Branding "Nonprofit organizations have to realize they are competing for mindshare not only with other nonprofits, but with for profit corporations as well. The keys to success are in this book, and practical tools and advice will jump off the pages to advance the missions of organizations both large and small." -Cass Wheeler, Strategic Consultant and retired CEO, American Heart Association "Breakthrough Nonprofit Branding guides nonprofit organizations to think beyond branding as a logo and a tagline and gives them a clear road map for capturing the minds, hearts, and hands of their audiences. This must-read book is filled with examples, checklists, and practical tips that will help large and small nonprofits have greater social impact." -Beth Kanter, Beth's Blog and coauthor of The Networked Nonprofit "Finally, a book on branding for nonprofits that encompasses a holistic approach! It can help organizations of any size practice 'breakthrough nonprofit branding' to differentiate themselves, gain more supporters and alliances, rally communities, attract strong executives, engage more volunteers, and improve their sustainability. It offers tools and excellent case studies that demonstrate success in the field. The organizations that embrace the authors' seven principles can experience exciting change and growth. So, what are you waiting for?" -Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC; Chair, American Marketing Association Nonprofit Special Interest Group "Every organization has a brand and this book clearly, compellingly, and in a very straightforward manner demonstrates how the brand of a nonprofit is crucial to its capacity to grow, to be sustainable, and to fulfill its mission. Branding is demystified and presented in practical and easy to adapt components that will help you maximize your potential and your results. Whether your nonprofit is large or small, local, national, or international, the case studies and examples in Breakthrough Nonprofit Branding ensure it is relevant to every reader." -Andrea McManus, CFRE, President, The Development Group; Chair-Elect, The Association of Fundraising Professionals
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. * Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough * Explains how to build loyal communities inside and outside of your organization to increase social impact * Features seven principles for transforming a brand from ordinary trademark to strategic advantage * Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement * Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

Autor*in

Jocelyne Daw

Themen in »Breakthrough Nonprofit Branding«

Business & Management Gemeinnützige Organisation Gemeinnützige Organisationen / Management u. Führung Non-Profit Organizations / Management Leadership Wirtschaft u. Management

Stimmen zu »Breakthrough Nonprofit Branding«

Details

Link teilen