Sensory and Consumer Research in Food Product Design and Development
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Beschreibung
The food and beverage industries today face an intenselycompetitive business environment. To the degree that the productdeveloper and marketer - as well as general business manager- can more fully understand the consumer and targetdevelopment and marketing efforts, their business will be moresuccessful.
Sensory and Consumer Research in Food Product Design andDevelopment is the first book to present, from thebusiness viewpoint, the critical issues faced by sensoryanalysts, product developers, and market researchers in the foodand beverage arena. The book's unique perspective stems fromthe author team of Moskowitz, Beckley, and Resurreccion, threeleading practitioners in the field, who each combines an academicand business acumen. The beginning reader will be introduced tosystematic experimentation at the very early stages, to newlyemerging methods for data acquisition/knowledge development, and topoints of view employed by successful food and beverage companies.The advanced reader will find new ideas, backed up by illustrativecase histories, to provide yet another perspective on commonlyencountered problems and their practical solutions.
Aimed toward all aspects of the food and beverage industry,Sensory and Consumer Research in Food Product Design andDevelopment is especially important for those professionalsinvolved in the early stages of product development, where businessopportunity is often the greatest.
Autor*in
Howard R. Moskowitz
Themen in »Sensory and Consumer Research in Food Product Design and Development«
Food Processing, Production & Manufacture Food Science & Technology Herstellung u. Verarbeitung von Lebensmitteln Lebensmittelforschung u. -technologie Lebensmittelsensorik Sensory Science