SEO

Beschreibung

* This in-depth Bible delivers the holy grail of onlinemarketing: how to influence search engine results to drive onlineshoppers to specific Web sites; the process is called search engineoptimization (SEO) and it is a hot topic * One-stop resource offers readers what they need to plan andimplement a successful SEO program, including useful tips onfinding the shortest routes to success, strategy suggestions, andsidebars with more information and additional resources * Features interviews with executives from top search companies,plus appendices on creating successful listings with Google, MSN,Yahoo!, and others * Topics include creating an SEO plan; managing keywords;maximizing pay-per-click strategies; understanding the role oflinks and linking; robots, spiders, and crawlers; maintaining SEO;analyzing success rates; and much more

Autor*in

Jerri L. Ledford

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Allg. Internet Computer-Ratgeber End-User Computing Internet Internet General Office Productivity-Microsoft (General & Office suite) Office-Software Microsoft

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