Corporate Reputation
12 Steps to Safeguarding and Recovering Reputation
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Praise For Corporate Reputation: 12 Steps to Safeguarding andRecovering Reputation
"In a sea of business books, Corporate Reputation is abeacon of light for all leaders and future leaders looking fordirection in the treacherous waters of a volatile businessenvironment. It delivers a message that's provocative, insightful,and needs to be heard."
--Heidi Henkel Sinclair, Director of Communications, Bill& Melinda Gates Foundation
"Every CEO, senior executive, and, increasingly, board membernow appreciates the importance of building and protecting acompany's reputation. Anyone who depends upon or shapes a company'sreputation--customers, employees, news media, NGOs, andbloggers--will benefit from reading Dr. Gaines-Ross's book andwill learn more about the influence they wield over corporatereputations."
--Dr. Robert G. Eccles, Senior Lecturer, Harvard BusinessSchool
"At a time when companies are facing unprecedented reputationcrises comes a timely primer from Dr. Gaines-Ross that tells uswhat companies need to do to bring their reputations back from thebrink. The book's 12-step reputation recovery model captures whatwe know about effective crisis management, and brings the processto life with a host of detailed case examples. It's right on themark!"
--Dr. Charles Fombrun, CEO, Reputation Institute
"Finally, a book that clearly, realistically, and compellinglyexplains how companies of all types and sizes can protect andrestore an invaluable company asset--corporate reputation.Brilliant insights and practical solutions leap from each page! Adefinite must-read for business professionals everywhere."
--Anthony Sardella, CEO, Evolve24 and Adjunct Professor at theOlin School of Business, Washington University in St. Louis
Autor*in
Leslie Gaines-Ross
Themen in »Corporate Reputation«
Business & Management Führung Management / Leadership Management f. Führungskräfte Strategic Management Strategisches Management Unternehmensstrategie Wirtschaft u. Management
Stimmen zu »Corporate Reputation«
"The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps." (marketingpilgrim.com, April 3, 2008)
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