Multichannel Marketing

Beschreibung

Bridge the Online-Offline Chasm and Achieve Measurable Success No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. Learn how to: * Develop better marketing programs and get the data to prove it * Tap into the secrets of online, direct, and brand marketers * Apply proven techniques to build loyalty and grow lifetime value * Create actionable customer profiles to determine the best sales opportunities * Optimize online-offline advertising programs to get the best ROI * Measure online and offline lift in your marketing programs * Select the right metrics for your specific needs--from online to direct to brand marketing, and more * Collect measurements and report on customer behavior across channels
Bridge the Online-Offline Chasm and Achieve Measurable Success No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. Learn how to: * Develop better marketing programs and get the data to prove it * Tap into the secrets of online, direct, and brand marketers * Apply proven techniques to build loyalty and grow lifetime value * Create actionable customer profiles to determine the best sales opportunities * Optimize online-offline advertising programs to get the best ROI * Measure online and offline lift in your marketing programs * Select the right metrics for your specific needs--from online to direct to brand marketing, and more * Collect measurements and report on customer behavior across channels

Autor*in

Akin Arikan

Themen in »Multichannel Marketing«

Computer Science Digitalfotografie Informatik Internet Internet Business

Stimmen zu »Multichannel Marketing«

Details

Link teilen