Search Engine Optimization
An Hour a Day
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Beschreibung
Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
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Cut through the trendy jargon to find the "Eternal Truths" of SEO
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Discover the right keywords using the latest research tools and your own gut check
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Get to know your stats and the free stat-collector, Google Analytics
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Optimize your site for search engines and your site visitors so you can be found, then make the sale
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Use the social web to help you reach your business goals, even if you're not a social networking butterfly
You'll also find:
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Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
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Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
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Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day
"This book offers a systematic, commonsense approach to the art and science of SEO."
--Chris Sherman, SearchEngineWatch.com
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites--perhaps even your website."
--P.J. Fusco, ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
--Joe Dolson, inter:digital strategies
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
--Harvey Ramer, marketing designer and blogger, Design Delineations
Autor*in
Jennifer Grappone