Fundamentals of Menu Planning
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Beschreibung
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.
Autor*in
Paul J. McVety
Themen in »Fundamentals of Menu Planning«
Essen, Trinken / Ernährungswissenschaft, Gastronomie Gastronomiebetrieb u. -management Hospitality Hotelgewerbe, Gastronomie u. Touristik Menü Restaurant & Food Service Management