Flexible Product Development
Building Agility for Changing Markets
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Beschreibung
In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace.
Flexible Product Development is a hands-on resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development. Preston Smith introducesapproaches that can enhance development process flexibility bycreating and maintaining development options, delaying decisions,and, in general, reducing the cost of change. Step-by-step, heexplains the basics of flexible product development, provides abroad array of flexibility-enhancing tools, and guides the readerin modifying the organization?s values to embrace this new way ofoperating.
Autor*in
Preston G. Smith
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"I believe that any careful reader of (this book) will emerge with a clear sense of those values and principles and enough enthusiasm for what Smith recommends to take his advice and go ahead and implement them." (Journal of Product Innovation Management, 03/2008)"Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one's development and innovation processes. In the light-speed world we live in today, as Smith so poignantly points out, one's ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day."--Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation "Preston's previous book, Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that's right on for today."--Chuck Blevins, director, Office of Program ManagementLifeScan, Inc. (Johnson & Johnson) "Preston provides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world."--Jim Callahan, senior program manager, C-Cor "This book addresses what's concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project."--James Joseph Snyder, product development manager, Medtronic, Inc.
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