Marketing Automation

Beschreibung

In today's market, it takes more than good products and services tosucceed. Successful marketing requires more precise segmentation and moresophisticated communications with customers--the lifeblood of everybusiness--than ever before. Expertly explaining the components ofmarketing automation and their application and benefit to themarketing process, Marketing Automation shows you how to developmore effective and targeted direct marketing campaigns, from theplanning and execution of promotions to the complete leveraging ofmarketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communicationstrategies * Ways to focus already limited marketing resources on the rightopportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower youto effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a newand better way to strengthen your competitive position by usingyour precious customer data to increase your bottom line. Requiredreading for executives, marketing managers, and anyone needing toknow the essentials of maximizing the profitability of everycustomer relationship for their business, Marketing Automationmakes every marketing dollar count with a sound road map allexecutives can understand and follow.

Autor*in

J. LeSueur

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Business & Management Strategic Marketing Strategisches Marketing Wirtschaft u. Management

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