Visual Selling

Beschreibung

Visual Selling provides salespeople with tools to sell in anincreasingly image-oriented culture. More so than ever before, theway a salesperson looks and acts, the images on a screen or inhandouts, and even room environments can impact people'strust, satisfaction and willingness to buy. The authors believethat, to sell most effectively, the seller must be the visual focalpoint. This book draws on 25 years of experience coachingindividuals and organizations in the art of visual selling, sharingstories and techniques used in big-dollar competitive presentationsand pitches to senior management. Divided into three sections (theSeller as Focal Point, Getting Ready to Sell and SellingSituations), Visual Selling will appeal to a wide variety ofbusiness readers because it can be used to help salespeople sellone-on-one, as well as to assist corporate presenters at sellingnew programs or products in-house. Section I - The Seller as Focal Point Section II - Getting Ready to Sell Section III - Selling Situations

Autor*in

Paul LeRoux

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Business & Management Marketing Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management

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