"The latest edition goes beyond ho-hum analysis techniques andprovides concrete problem solving. The text is sprinkled withreal-world problems (and the analytical tools to solve them) thatwill be familiar to accounting professionals everywhere. Amust-have for anyone looking to improve their company's decisionmaking . . . and their own role in it."
--George R. MacEachern President, Grosvenor Financial Services
"Steve Bragg has presented yet another comprehensive referencetool for the finance professional. Financial Analysis: AController's Guide is the perfect reference guide for today'scontroller, presenting not only traditional financial analysisinformation, but also various types of analyses that will benefitany type of organization. This book is a must-have for anyfinancial professional desiring to make a relevant contribution tohis/her organization."
--Jodi Nefzger, CPP Director of Finance, Masonic Home ofMissouri
Today's proactive controllers can soar past their mundaneresponsibilities and become active participants in theircorporation's success with the visionary tools found in StevenBragg's Financial Analysis: A Controller's Guide, SecondEdition.
Now updated to include analyses of intangible asset measurementand performance improvement as well as evaluation methods todetermine which products and services should be eliminated,Financial Analysis: A Controller's Guide, Second Editionhelps financial managers upgrade their skills so they can answertheir organization's call for company operations reviews,investment evaluations, problem reporting, and specialinvestigation requests. Controllers prepared to address thisgrowing need for more innovative financial analysis will open doorsto a variety of promotions and high-level interactions with otherdepartments.
Become a highly valued member of your company's infrastructurewith the indispensable tools found in Financial Analysis: AController's Guide, Second Edition.
Steven M. Bragg
Accounting Controlling Corporate/Managerial Accounting Rechnungswesen