Logos and No Gos

Beschreibung

"Logos and No Gos ought to be mandatory reference materialfor all managers of branded products and services. It is a concise,easy read, jammed with crucial information on how to survive andthrive in the I.P. Jungle. It shows how to add brand value and howto guard that value with your life. When Kangol moved out ofmanufacturing and distribution into brand licensing it took us awhile to realise that brand value lies as much in the quality andprotection of the I.P. portfolio as it does in the image andtrading performance. With Logos and No Gos on your deskthere can be no excuse for sloppy I.P. management." --David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the fieldof Intellectual Property and Trade Marks in particular. Logosand No Gos embodies his wide experience and is a very readableguide to what is otherwise a tortuous and, often, near impenetrablelegal mine-field for the unwary brand owner and brand developer.Anyone thinking of launching any form of new business or productshould read Geoff's book from cover to cover. Thus forewarned theyshould be able to avoid the worst pitfalls and, more importantly,be in a position to develop a valuable business asset." --Mark Platts-Mills QC, Barrister practicing in trade marks at8 New Square, Lincoln's Inn Intellectual property is one of the most valuable assets of allbrand owners, and separates them from their competition in local,national and global markets. Damage to brands can have a deadlyimpact on a company's bottom line. Despite this, few brand ownersreally understand how to identify, get maximum value from andproperly protect their IP rights. Covering all aspects of rights protection inbusiness--including copyright, designs trade marks, databaseright and domain names--Logos and No Gos is yourcomplete guide for negotiating the minefield of IP in business.With the help of expert Geoff Steward, you will learn how to designand implement a strategy to fully protect your brandrights--and avoid inadvertently infringing those ofothers. Logos and No Gos is a plain English guide to identifyingand managing the IP in brands. It's all you need to understand andmake the most of: * Trade marks * Copyright * Database rights * Designs * Domain names * Employment contracts * Contractors * Licensing * Assignments * Franchising

Autor*in

Geoff Steward

Themen in »Logos and No Gos«

Business & Management Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management

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 â??The book provides a good overview fornon-specialists of the practical issues involved in creating andmaintaining a brand.â?? (Practical Law For CompaniesMagazine, March 2007)  â??...an approachable text which tackles IPfrom a common sense perspective.â?? (IP review, Spring2007) "This superb bookâ?¦provides marketers with invaluableadviceâ?¦it will be a long time before we see a betterbook on this topic." (The Marketer: Chartered Institute ofMarketing magazine , April 2007) "Geoff Steward...has created an accessible, readable andcomprehensive guide to IP..." (Management Today, july2007)
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