This book is about championing a move away from simply evaluatingphysical assets to understanding and evaluating the intangiblevalue of an entity. It means moving beyond economic theory toreprioritise and change the organisation so that further value canbe created via processes, systems, measures, skills, knowledge andstrategy. It is also about mapping the intangible value chain.
The book looks at value networks and, using real-life projectsasks questions such as:
* What do company value networks look like
* How are they used to create value
* How can one 'value' the value chain
* What lessons can be learnt from companies with high valuenetworks as opposed to companies with low value networks
* What is the impact on finance disciplines, processes, measures,systems and skills.
These answers to these questions as provided by the case studiesand interviews with CFOs from the companies involved will help toimprove focus, improve shareholder value, improve transparency- both internally and externally - cut waste in thecurrent decision support structure and prevent inadequate decisionmaking and lost opportunity.
Cedric Read
Finance & Investments Finanz- u. Anlagewesen Finanzwesen