Customer Data Integration

Beschreibung

"Customers are the heart of any business. But we can't succeed ifwe develop only one talk addressed to the 'average customer.'Instead we must know each customer and build our individualengagements with that knowledge. If Customer RelationshipManagement (CRM) is going to work, it calls for skills in CustomerData Integration (CDI). This is the best book that I have seen onthe subject. Jill Dyché is to be complimented for herthoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg Schoolof Management, Northwestern University "In this world of killer competition, hanging on to existingcustomers is critical to survival. Jill Dyché's new book makesthat job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work onCustomer Data Integration, they've made the business case for it.This book offers sound advice to business people in search ofinnovative ways to bring data together about customers-their mostimportant asset-while at the same time giving IT some practicaltips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author ofPerformance Dashboards: Measuring, Monitoring, and Managing YourBusiness Whatever business you're in, you're ultimately in the customerbusiness. No matter what your product, customers pay the bills. Butthe strategic importance of customer relationships hasn't broughtcompanies much closer to a single, authoritative view of theircustomers. Written from both business and technicalperspectives,Customer Data Integration shows companies how to deliver anaccurate, holistic, and long-term understanding of their customersthrough CDI.

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Jill Dyché

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