Nonprofit Essentials

Beschreibung

"Major gifts are at the heart of any coordinated, successfulfundraising effort. Julie Walker shows you how to do it all-- findthe prospects, staff the program, and ask for the money. Thesidebar stories and real-world examples sprinkled throughout thebook are entertaining, yet still make a point. I would buy it forthe advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High SchoolNew Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, NonprofitEssentials: Major Gifts is a professional guide to major giftfundraising, concisely presented in a format that is accessible,lively, and easy-to-read. With in-depth advice from experiencedfundraiser Julia Walker, this book takes the reader from the earlystages of establishing a program through the core elements of allmajor gift programs: identifying and rating prospects; preparingthe case; training volunteers; cultivating donors; making the ask;and providing recognition and stewardship for the gift. Itsnuts-and-bolts presentation focuses on how to create aprospect-centered program that develops the capacity to engage andsolicit donors, effectively based on their unique interests andneeds.

Autor*in

Julia I. Walker

Themen in »Nonprofit Essentials«

Business & Management Gemeinnützige Organisationen / Mittelbeschaffung Non-Profit Organizations / Fundraising & Grantsmanship Wirtschaft u. Management

Stimmen zu »Nonprofit Essentials«

"This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us." (CharityChannel.com, 9/8/08)
()

Details

Link teilen