Family businesses prosper by pursuing unconventional strategies.Because they are values-driven and think very long-term, they takeapproaches not popular with current management fashion or mostcompanies. That is the key to their competitive advantage. However,family businesses must find ways to simultaneously serve businessneeds and family goals, which require very different priorities andprinciples. As a result, they must think paradoxically, and findinsights that single-purpose enterprises need not contemplate. Theymust dare to be different. Family business requires a differentgovernance system, but it must nevertheless be one that can becontrolled. Building on insights from the worldâ??s premierfamily business executive education course, this book offers theUnconventional Wisdom needed to leverage the strategic and culturaluniqueness of a family business for enduring success.
John Ward
Business & Management Familienunternehmen Führung Management / Leadership Management f. Führungskräfte Wirtschaft u. Management
"...this book gets straight to the heart of the matter...atough-talking, no-nonsense guide to running a family business..."(Management Today, Oct 05)
"...the theory is well balanced, with plenty of practicaladvice. One to keep on the desk or kitchen table." (ManagementToday, 11th October 2005)
"...a fresh look at family businesses..." (Business Adviser,Winter 2005)
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