The Craft of Scientific Presentations
Critical Steps to Succeed and Critical Errors to Avoid
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Beschreibung
This superb and practical work dedicates itself to spreading good practice: it uses a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective.
On March 21, 1949, I attended a lecture given by Linus Pauling.... That talk was the best talk by anyone on any subject that I had ever heard…. The talk was more than a talk to me. It filled me with a 1 desire of my own to become a speaker. —Issac Asimov At the first stop of a tour in Japan, Albert Einstein gave a scientific presentation that, with the accompanying tra- lation, lasted four hours. Although his audience appeared to be attentive the entire time, Einstein worried about their comfort and decided to pare back the presentation for the next stop on his tour. At the end of the second pres- tation, which lasted two and a half hours, the crowd did an unusual thing in Japanese culture, particularly in that era. They complained. For Einstein, though, the complaint was a compliment—this crowd had wanted him to de- 2 liver the longer version.
Hugely practical book give straight, no-nonsense advice
Shows how to organize graphics and text in projected mages
Spreads good practice by analyzing the techniques of luminaries including Robert Oppenheimer and Niels Bohr
Provides a list of ten critical errors to avoid
This superb and practical work dedicates itself to spreading good practice: it uses a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective.
It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery.
In keeping with technological innovations, it discusses not only the use of overhead projectors, but also computer-based projections and slide shows.
In particular, it discusses ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.
Unlike other books that discuss technical presentations, this book anchors its advice in the experiences of scientists and engineers, including such successful presenters as Robert Oppenheimer, Richard Feynman, Niels Bohr, and Rita Levi-Montalcini, as well as currently active laboratory directors, scientists, and engineers.
In addition to examining successful presentations, Alley also discusses the errors that cause many scientific presentations to flounder, providing a list of ten critical errors to avoid.
Its goal is to provide you with the insights and tools to let you learn from your own presentations until they become outstanding.
Autor*in
Michael Alley
Themen in »The Craft of Scientific Presentations«
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From the reviews:
Praise for Michael Alley's THE CRAFT OF SCIENTIFIC PRESENTATIONS:
PHYSICS TODAY
"Alley's [book has] elements of conversation that engage a reader in ways a list of rules would not. [It] can be profitably read from cover to cover, but [it] can also be opened to a specific section for reference ... The Craft of Scientific Presentations is informal in tone but serious in intent. Alley makes the reader think about the point of a presentation, about different kinds of presentations, about different techniques - from writing on a blackboard to using computer slide shows. He shows how to think about finding the right words, structure, and images. He is at his best discussing well-chosen examples from both great and lesser-known lecturers, and his counsel to anticipate what could go wrong is sage advice ... Spending time with [this book] will give you food for thought and the encouragement to practice, practice, practice!"
PHYSICS WORLD
"The book does contain much good advice. This is summarised in useful tables and checklists that are easy to locate and refer to subsequently. Having just returned from a large international conference, I only wish that many of the speakers had studied Alley's book."
THE JOURNAL OF THE EUROPEAN ASSOCIATION OF SCIENCE EDITORS
"A book that one can read for pleasure and self-improvement, as well as utilize as a manual... A valuable addition to the libraries of scientific institutions and I have already recommended it to several of my research organization clients."
DANIEL J. INMAN, DIRECTOR
CENTER FOR INTELLIGENT MATERIAL SYSTEMS
"Alley has revamped the way our research center makes presentations—particularly the way we design our presentation slides."
CHRISTENE MOORE, COMMUNICATION INSTRUCTOR
UNIVERSITY OF TEXAS AT AUSTIN
"This book fills a void by illustrating key issues and difficulties in oral presentations with the experiences of others."
"Scientific presentation, whether for a gathering of colleagues or a general audience, benefit from techniques of stagecraft and rhetoric. … The Craft of Scientific Presentations is informal in tone but serious in intend. Alley makes the reader think about the point of a presentation, about different kinds of presentations, and about different techniques … . He is at his best discussing well-chosen examples from both great and lesser-known lecturers, and his counsel to anticipate what could go wrong is sage advice." (Chris Quigg, Physics Today, July, 2004)
"The author, an experienced teacher, adds numerous examples not only from his praxis, but found in many biographies, memorial books, and articles of well known scientists and speakers. … Due to the applied form the book presents amusing reading for everybody … . Forty-one illustrations accompany the text … . Beginners in presenting speeches will find the book a source of both useful and interesting information, experienced lecturers can learn many amazing stories from the history of science." (Z. Šesták, Photosynthetica, Vol. 41 (4), 2003)
"What makes an oral presentation effective? The Craft of Presentations considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information … . Its goal is to provide you with the insights and tools to let you learn from your own presentations until they become outstanding." (Meteorology and Atmospheric Physics, Vol. 84 (1-2), 2003)
"A failure to communicate the principal message of a scientific presentation can have literally catastrophic consequences. … the book does contain much good advice. This is summarised in useful tables and checklists that are easy to locate and refer to subsequently. Having just returned from a large international conference, I only wish that many of the speakers had studied Alley’s book." (Keith McEwen, Physics World, October, 2003)
"Rather than present a list of simple rules for giving scientific presentations, this book looks at the styles of successful presenters such as Boltzmann, Einstein, Feynman, Levi-Montalcini and Linus Pauling … . The bulk of the book considers in detail ten critical errors that undermine the performance of the speaker, from giving the wrong speech to not preparing enough to not paying attention and loosing composure." (Book News on the Internet, June, 2003)
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