Decision-making
Subjectivity, Reality and Fuzzy Rationality
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Beschreibung
This monograph presents a new generalization of utility theory called fuzzy rationality. It consists of a group of techniques that can be applied in different stages of decision analysis such as problem modeling, measuring preferences and uncertainty, and the analysis of risk attitude. A common feature of all these techniques is the ability to measure the actual opinion of the decision maker. At a later stage, the subjective information is analyzed in order to identify the best alternative according to the real, fuzzy rational decision maker. End-of-chapter exercises and helpful graphics enhance the text. Seven appendices and a glossary of symbols are also very helpful.
Researchers, practitioners and managers in business and finance will find this book useful. Advanced undergraduate and graduate students will also benefit.
This book presents a generalization of utility theory called fuzzy rationality, consisting of a group of techniques applicable to different stages of decision analysis: problem modeling, measuring preferences and uncertainty, and the analysis of risk attitude.
This monograph presents a new generalization of utility theory, fuzzy rationality. It is a group of techniques that can be applied in different stages of decision analysis – problem modeling, measuring preferences and uncertainty, and the analysis of risk attitude. A common feature of all these techniques is the ability to measure the actual opinion of the decision maker. At a later stage, the subjective information is analyzed in order to identify the best alternative according to the real, fuzzy rational decision maker.
Presents a new generalization of utility theory with applications in decision analysis
Useful appendices and end-of-chapter exercises enhance the text
Autor*in
Kiril Tenekedjiev